A license versus a franchise gives you more freedom. You can operate anywhere you want, nationwide, choosing your location. And market to anyone, anywhere.*
That’s why making the choice between a license vs franchise is such a huge decision—one that everyone has to make before starting their own business, if they are planning to use a proven business model. Which one you pick will directly affect your bottom line.
Which will you choose?
Licensing vs Franchising
Operate Anywhere with a License
A license to the ECS Business Model means complete freedom of location.* That means you are free to go wherever your utility bill auditing business and clients take you. You can market your new utility business to clients anywhere. Locate anywhere, market anywhere, the choice is yours.
Territory Restrictions with a Franchise
Territories are nearly always among the chief concerns for franchisees. Why? Because it’s difficult for the franchisor to find the right balance between saturation and over-saturation, between too little competition and too much. And the choice is not up to you, the franchisee, more than what is stated in the original contract. Keep in mind, your franchisor wants to make as much money as possible – so the territory restrictions may be as restrictive as possible to make more territories available.
Unfortunately, whether it’s exclusive territory, restricted territory, or limitations on Internet sales—franchising rules are configured to serve the brand… not always to protect the franchisee’s bottom line.
Millions of potential clients…
The U.S. Energy Information Administration (EIA) estimated in 2012 there were over 18.4 million commercial and industrial electricity customers nationwide. See the document: click here.
That means you’re free to choose where you want to operate, to whom you want to sell, and what organizations become your clients. Your business, your choice.
Since we arm you with the knowledge to audit gas, water, electric, trash, telecom bills and more, you can create niches or customize your services for any industry, anywhere in the United States.
* ECS reserves Southern Florida as its base of operations.