If you are using a license to the ECS Business Model to run your business, you can expand as you see fit, instead of only expanding as the franchisor dictates. It is your business, you should be able to go after an available opportunity if you see one instead of being told you cannot expand your franchise.
The ECS Business Model is essentially a set of instructions you may apply to your business, no matter what business you have. It is completely up to you what you apply and what you don’t apply (although this business model is only proven to work when used as a whole).
In addition, there may be opportunities for expansion that you come across. Maybe if you sell telephone service also you can bring in additional revenues of $10,000 per month. With a license to the ECS Business Model, that is totally fine.
Franchise rules are generally prohibitive, and may prevent you from offering more services or products than are allowed by the franchisor. Most franchisors won’t allow you to expand franchise, as opposed to licenses which will usually allow you to expand.
Because products or services outside the normal line of business can affect a franchise’s brand and image – which is generally considered the most important part of advertising.
A company, franchised in the automotive tire industry, specializes only in repairing or replacing tires.
You buy into the franchise and decide you also want to perform oil changes. However, the franchisor refuses, since additional services will affect how people view the company–before the company only worked on tires, if they add this service, they have now become mechanics.
This situation also raises questions about new products: Who will you purchase supplies such as oil and oil filters from? Are they a qualified vendor, approved by the franchisor?
Now, with a franchisee relationship, not only are you beholden to a brand image, you are restricted to one particular type of service–forever.
License vs franchise? It's a tough decision. But for those looking for maximum freedom to do business as they please, a license to the ECS Business Model is the easy choice.
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